1. Choose the Right Networks
Over the last several years social media has turned into a must, for businesses of all shapes and sizes. But many businesses make the mistake of trying to be on them all at once. So then how you decide which ones are best for you? Let’s take a look!
- Facebook: the largest platform, has 2 billion-plus active monthly users, and the site is ideal for businesses that want to generate leads and build relationships. This is one we always recommend regardless of your industry!
- LinkedIn: the platform for business networking can be used by both B2B and B2C businesses to create trust, build authority, and engage audiences
- Twitter: whose platform is immediacy, is perfect for businesses whose major audience is under 50 and who need to stay apprised of time-sensitive information like breaking news, announcements, and trending topics
- Pinterest: the photo-sharing site, is a fantastic platform for businesses with visual appeal (think restaurants, fashion, art, travel, and weddings), and it’s great for driving sales because so many users look to the site to plan purchases
- Instagram: is one of the fastest-growing social networking sites, and businesses can leverage it by offering promotions, providing personalized content, and building relationships with influencers in order to drive brand recognition and loyalty
2. Set Real Goals
When meeting with clients, one of the first things I ask them is what they want to achieve out of their social media. And honestly, a lot of them hadn’t even thought about what they wanted. It’s SO important to know what you want before you start because your goals are the foundation of your strategy. Your goals can be things such as improving customer service, engaging with customers, generating leads, expanding your audience, driving sales, increasing web traffic, creating brand awareness or generating sales.
But in order to achieve these with any measure of success, you must have a goal in mind that you can work toward because you’ll need to create a strategy to get there. Your techniques for driving sales, for instance, will be different than your approach if you wanted to improve your customer service offering, so it’s important to know what you want to accomplish.
3. Always Have a Road Map
Setting goals for your social media is great, but it’s only the beginning. Once you know what you want to achieve, you have to create a roadmap to help you get there.
You should also decide on your posting frequency and create a content calendar that will help you plan posts out ahead of time. The content calendar is a big part of your strategy because it should lay out:
- Who your audience is
- What topics and subjects your audience is interested in
- The usable content you already have
- What kind of content you still need to create or curate
- When and on what platforms content will be published
4. Recycle Content
Everyone loves recycling…but what about recycling your content? That’s right! Did you know that one blog post can get you up to five different kinds of content for different platforms? Here’s how!
One Blog Post = One structured Facebook Live topic, one actual blog post, several social media posts for different platforms, an email, an infographic and so many more! The only thing limiting your content is your creativity so start thinking outside of the box!
5. Select Tools to Schedule and Automate Posts
Staying active and present on social media takes time and dedication, but there are plenty of automation tools available you can use to automatically publish posts and schedule posts up to a month in advance. Several of these tools include:
- Social Report
- And so many more!
Pro Tip: Make sure to find one that you feel 100% comfortable otherwise it will be more work than not using one at all!
6. Engage With Your Audience
There are so many aspects to your social media and many factors that decide its level of success. But one thing that will hugely increase your chances is engaging with your audience. This is what is going to make people realize that there is a real person behind the profile and they will start building trust with your brand. When they build trust, they are more likely to buy and refer you to other people.
There are many ways you can engage with your audiences, and they include:
- Commenting on posts
- Starting and participating in conversations
- Sharing relevant information
- Sharing user-generated content
- Posing and answering questions
- Addressing complaints and criticisms
- Showing appreciation for customers
7. Use the 80/20 Rule
No one wants to be sold to. Especially the Millenials that will be the ones buying your service or product either now or in the next 5-10 years. A good rule of thumb is to limit your “selling” posts to about 20% of your overall content. The other 80% should be light and trend-worthy content that is relevant to your industry.
8. Be Present
They say if you want to win you have to show up and play. The same goes for social media. If you aren’t on it and in front of your audience, your competitors will be. You should plan to be on social media at least 15 minutes a day to monitor your channels and respond to questions and conversations. Plan on posting at least three times per week and more for some platforms, like Pinterest and Instagram.
9. Be Consistent
Social media can be a wonderful tool if used correctly. When using your Facebook Business Page, it’s important to keep your brand and messaging consistent. Which means don’t post business tips one day and post pictures of your dog the next. People want to see that you are a REAL business and part of that is looking the part. Be the expert!
10. Measure the Right Metrics
As much as the marketing gurus want you to believe it, “likes” aren’t what make your social media strategy successful. What makes your strategy successful is having genuine conversations with your target market and being the business that they envision doing business with. Create real, measurable metrics that not only help grow your social media but help grow your business. Metric such as:
- Genuine conversations
- Providing value
- Gaining responses to GREAT content
- Receiving reviews
- Supporting other people and businesses
All in all, there is SO much that goes into your social media strategy and the tips that I’ve given you above are barely scratching the surface but it will definitely get you started. If you are interested in learning more about these techniques or how to ramp up your social media, it’s time to give Zenith Marketing and Sales a call.